We’re seeing so much generative art Today that’s text that’s images even Video created by AI It’s getting to the point where I can’t Get the image of the creation of Adam by Michelangelo out of my mind that’s God Reaching down to touch Adam and stir him Into life In this Tech first we’re going to chat About generative AI what it can do what It means how will change the world and Maybe how it might change us our guest Is Alex Cardinal he’s a CEO of Glimpse.ai they have two major AI Projects one is article Forge that Generates articles based on the topic Keyword and word AI which will rewrite Content uniquely in the same style Welcome Alex thank you for having me Today Let’s start pretty high level pretty Broad I mean probably even a couple Years ago I was hearing people talk About it’s the Golden Age of AI right as Machine learning and other things Started really coming into their own What are we building here with all this Generative AI Yeah definitely well and it’s been over The last couple of years a Monumental in Terms of the impact that’s been made Um just like like a couple years ago When you were thinking like AI that Could create content you were imagining
Like this kind of machine-ridden Gibberish it looked like you know like Even your four-year-old kid could Probably write something better and and What was basically like six months it Went from like kind of uh this novelty That you kind of laugh at to something That’s actually generating really high Quality content that uh like humans can Use that can even in many cases show Same quality as humans and it’s really Even just the tip of the iceberg in Terms of what’s then possible in the Future like it feels like kind of in Many ways like the AI Revolution is upon Us but I think we’re even like in the Next couple of years uh yeah kind of Just hitting the beginning so yeah What’s coming in the future certainly Like lots and lots of uh like high Quality across all those all all the Different like ways of generating that’s Art that’s text everything you mentioned Where right now maybe it can kind of Take some ideas you had and put it on Paper but we’re getting to the point Where uh pretty soon uh it might even be Having some ideas of its own Um so it’s a really exciting really Exciting time and I think the next like Three four five years are going to have Like an impact that’s bigger than really Even people in the AI industry even Bigger than kind of what we’re all
Anticipating Let’s explore that a little bit because It’s interesting we keep talking about Metaverse lately and there’s a lot to Build there obviously but I’ve seen AI Just in the past couple weeks that Generates video literally video show me Video of a forest you know uh you know We’ve seen uh creative diffusion other Things like that and you’re making Incredible art and images and stuff like That but literally video Forest River Mountain City that sort of thing The the implications are are really Really staggering what is it what does It mean to have ai as a Creator I want To ask you do you ever get kind of Mystical about it think about the Singularity when technological growth Goes insanely exponential Oh definitely I mean just in terms of Like what that can even do for society Like if you imagine like okay well right Now ai’s able to create this video I Think a lot to like what will happen When uh ai’s at the point where we can Direct it towards like how do we cure Cancer for instance and even like in Realms like that Um they’re starting to be it turns out Like a lot of the same AI That’s being Used to generate text it turns out yeah It’s great for generating images it’s Great now for generating video it’s even
Great for coming up with like molecules On drugs that can be used for uh curing Cancer and then yeah the most exciting Part of it all what you mentioned is When maybe AI is also at the point where I can start writing the code that will Make its own AI even better and there’s Been lots of research it’s at the early Stages right now but there’s been lots Of research in that and that’s like Where the true Singularity is is when it Can uh kind of set itself to improve Itself when it can start to improve Itself better than what a human can Um and the fact that we’re already Making getting great progress in that It’s impossible to speculate like what Society could truly look like in such a Situation but I think in most of our Lifetimes we’re going to experience that And for me personally I I can’t think of Anything more exciting than that It’s definitely exciting Um but at that point that I may not Decide that curing cancer is on its list Of priorities before that maintaining This race of I don’t know bio-humans It’s really important we’ll see how that Goes uh there’s some freaky things to Think about there for sure Let’s talk about let’s talk about your Tech uh you make Tech that writes Um how good is it Yeah so I would say that right now it
Will get you maybe 90 to 95 of the way There so a big uh area that we focus on There’s a lot of other kind of Generative AI out there you mentioned Text and video Um images a lot of what we focus on is Making the text that we’re writing as Factually accurate as possible Um that that’s like actually Surprisingly you would expect that AI Text would be like it kind of looks like A robot wrote it but it’s perfectly Accurate like when people imagine like That super intelligent machine I think That’s like a lot of what’s uh conjured Up it’s oftentimes actually the reverse Where AI has done a really really good Job at figuring out how humans speak Um how humans write what persuasive text Looks like how to like kind of paint the Picture of a story and then often where It falls flat is knowing like what the Actual correct fact is Um and that’s where a lot of our work is Centered around and really our goal is To make it so that when you’re writing Text especially Article 4 Drake you Enter the keyword get the article back That you’re able to rely on the accuracy And that like it isn’t spreading like Misinformation it didn’t get wrong like What your company does when your company Was founded so I would say still there’s A lot more progress to be made at this
Point it’s generating text that you’d Want a human proofreader to look over a Little bit you’d still want like a Little bit of fact checking to be done But the fact that you can get it like 90 Of the way there Um is still able to make like a really Big impact It’s interesting because I’ve been able To get Um early access to the tool and test it And play with it a little bit and I just Literally 20 minutes ago asked to make An article about Apple’s new iPhone 14 Pro and so it it generated about 500 Words on that and tells me that the 14 Pro splash water and dust resistance a New phone 6.7 inch pro motion Technologies touch screen 48 megapixel True depth camera photonic engine so It’s getting a lot of details there that Are fairly new right what is interesting And actually kind of corroborates what You’re just talking about is it says Apple has released and then a paragraph Later says Um it that the it will probably increase In price so it doesn’t correlate those Two things right that it actually has Been released and we know the price now And it found material that said hey it’s It’ll probably be more expensive so that Is quite interesting one thing I do Because I’ve done a couple different
Tasks with this one thing I do kind of Comfort myself with because I write That’s one of the things I do I write And am I going to be replaced by a Machine I comfort myself with is it Doesn’t have What I would call personality Um I haven’t seen humor for instance or Other things like that I assume that’s Coming Yeah so I would say that a lot of ways The direction in which writing and Becoming a writer I think is going to go Is as a lot of kind of the more Mechanical aspects of writing text is Being replaced by machines a lot of it Will be the steps that come before and After so um the steps before would be Like for instance on the research side That could even be like the call that We’re doing right now that you know like There’s a lot of work in figuring out Like what it actually even is that you Want to write about but then a lot of it Too is on that that uh Step at the end Where maybe you have all the information Like kind of on a um you’ve written it All down you’ve figured out the things You want to talk about you have like Decent Pros around it but then you Really want to give it like your touch And certainly that’s something that you Know we want to do a better and better Job of I’m a feature that’s coming out
In just a couple months is where you can Specify the style where you could say Like I want this to be written in like Kind of witty or um you know kind of Playful positive uh dry uh whatever you Want it to be but still the AI is not You and you have something special that You want to be adding to a piece of Content a reason why your readers want To read what you’re writing versus Someone else and a lot of that can come Still at the very end but still that’s Like an important part of a lot of text So I think in many ways tools like this Can be empowering to writers where um I Think I don’t want to speak for all Writers but I know at least for me Personally I think that that research Step and that step at the end where You’re giving it your personality are Where most of the fun is and the kind of Parts in the Middle where you’re just Trying to get all of your ideas then Onto the paper itself that’s something That then the machine can in a similar Way to like when Photoshop was first Created that didn’t replace all artists In many ways it empowered them to focus On different things It’s interesting as you’re speaking There I was remembering I think it was About three four years ago and I think The Associated Press or Reuters were Testing technology that was writing news
Articles now very specific ones and These were Sports write-ups especially For I think High School baseball teams And stuff like that right where a Machine could take the box score take The you know the record of of the game What happened and actually build Um a bit of a narrative around that and That was doable in the time and actually It it kind of even really worked I mean You’d kind of buy that it was done you Wouldn’t assume it was done by a machine Because there’s very defined rules and Principles about how to report on a Baseball game or or different things Like that this is another order of Difficulty right because what you’re Doing you’re just saying give me a Random keyword you have no idea what the World is going to give you as a keyword And your AI has to basically say okay What do I know about this what can I Learn about this what can I write about This that’s quite an evolution just in In a few years Definitely yeah and the long tail of That is really difficult where yeah Users can enter and they do uh between All four thousand of our customers they Enter the absolute darndest things Across yeah like from you know like I Like what you entered iPhone to like why Should I fly this airline to Bali or Like what is the return policy for
Macy’s Um every single thing you could possibly Think of then quite a few things you Didn’t realize anyone would ever even Want to write about and so yeah like I Think a really big way in which uh AI Has really evolved in the last year or Two is um these kind of like deep Learning kind of machine learning Algorithms and models that have come out In the last couple of years have done a Really really good job generalizing Where when you were writing those uh Articles around like baseball as you Mentioned like very formulaic rules you Knew like if a run was scored in the Ninth inning Um and then the team went from uh having Less runs to more runs that that was Like the game-winning run you could pull That in you can say that’s what that’s Like and there’s these four ways of Describing that so when that happens Write one of these four sentences but When you’re writing about any Topic in The world you need to have something That’s very very generalizable where Um with a lot of the work we do to make Things more factually accurate we’ve Kind of also built like this uh almost Like search engine for machines kind of Product like a knowledge search engine To give the AI we’re writing like the Right information as it’s writing but
Still that then requires this next step Of given any information you could Possibly imagine in the whole world how Do you turn that into a coherent uh Sentence paragraph article that’s able To kind of cover that information and Add value to the user right right and if You’re watching the video of this by the Way and you wonder why Alex brought up Valley that’s because he’s there and Wonder why it’s shaky that’s because He’s holding his laptop because he Doesn’t have a proper office where he is So thank you for that we’ll see if I can Get some AI to stabilize that video What what what gave me a little bit of Um I don’t want to say hope what what Was interesting when you mentioned some Of the queries or prompts that people Are entering into your system many of Those are things that no person would Ever write about and one of the reasons That Reuters or the AP was looking at For into this technology to do write-ups About high school baseball games is that Nobody was going to write about that so That’s interesting because if nobody was Going to write about that anyways Somebody something writing about it adds Something that some people will find Useful and that’s a good thing I guess The question will be At what level does it become hey we Don’t need a human to write you know
Give the AI a topic and boom there you Go and it’s amazing you write it in uh I Don’t know Ernest Hemingway style write It in uh you know write it like uh an Evening columnist uh for the New York Times whatever Um when do you think we’ll get there I think we’re getting there I think uh I’d say people continually underestimate How long it’s going to take I think that We’re in the span of just a year or two And I would agree with you I think that I’m really where AI can be empowering is In that long tail when you’re compete When there’s like non-consumption with The alternative where you could not Afford to create that content in the First place and you can imagine that With like yeah these very obscure topics You could even imagine that for uh news Where like maybe there’s something that Happened on in your local neighborhood Where only 20 people want to read that Article and then it doesn’t make sense For a human to write it you could also Imagine even almost as like uh the an Extension of a search engine for Instance where if you’re I think Google Said that like 25 of search queries that People enter are things that nobody has Ever searched before so um you can Imagine that in many ways the next Version of that could even be well I Want something written for me that’s
Covering a topic that no nobody else has Ever written about so yeah technology is Moving incredibly fast I think that We’re in the span of just a year or two From a lot of those being realized That is fascinating and what comes to Mind is that we now have virtual Celebrities we have celebrities with Millions of followers essentially Influencers who are constructs of AI Constructs of code who are not actual Human beings they are Um in fact people in some cases you can Buy a representation of that and people Have married that I’m talking Japan here okay so it’s a Little different but Um we see that that is really Interesting because one could assume Perhaps that not only are you developing The base level technology but you could Develop a personality around for your AI You could develop or somebody could White label or say I want to use this But as a certain personality train that Personality give it a certain backstory Background and develop a writing style That is unique and that could be Somebody that people thought something That people follow and listen to and Look for does that sound insane or does That sound probable actually uh well Google just recently uh released a Research paper about this model Lambda
Which had showed really really like Groundbreaking results in terms of like A chatbot Um to the point where I think like one Of their Engineers uh was convinced that It was uh sentient and even I think got Fired over it and he got fired exactly Yeah he got fired over it and then Actually I think two of the researchers Who were working on that then quit the Company to create their own startup Centered around Creating uh personas or at where that You could chat with so I think that That’s coming right around the corner And you might even be in the span of Like six six to 12 months you’ll start Seeing uh prototypes surrounding that Getting released so Um now like the next step of like Animating it of you know like having it Have like maybe unique uh text-to-speech A lot of of it too is getting right now It’s like similar to article Forge and Text generation where you’re getting it To like 90 of the way there and then Still you need to do a little bit more To get from like that 90 to 100 but for Both uh yeah it’s uh you can see it Coming This is an insane World we’re building Because we’re generating uh fake art um Not fake it’s real but it’s generated Um where that we’re doing that with
Images uh we’re doing that increasingly With video uh we’re doing that with Music Um and now we’re creating text that is Generative as well AI generated the Nature of reality is one that is Seemingly fast Outracing our ability to understand it Our human evolution did not uh our Biological brains uh we’re not prepared For this so it’s going to be a brief new World for uh how a society I mean I Would even argue that our brains are not Well adapted even for the current Society we’re in right now with like Social media and like uh information Bubbles and things like that uh that Like a lot of things were kind of Off Script out of distribution for what the Human brain was built for and that’s Just going to keep on continuing so I Think that AI is going to provide a lot A lot of good and I’m like the ultimate Like AI Optimist but it’s also going to Lead to some major major societal Changes in large part just because yeah Our our brains and our bodies were uh in No point in our history were built to Adapt for the future that’s uh coming For us right now Well I guess we have to upload ourselves In and yeah [Laughter] Overclock our brains increase our
Storage capacity we had a few CPUs and Uh maybe possibly we can handle it while This has been fascinating Alex uh thank You for taking some time I know it’s Like 11 30 p.m for you right now so You’re pretty sharp for that late but uh Thanks for the time yeah I appreciate You having me John’s a pleasure talking With you [Music]